Archive | August, 2015
We certainly do see a lot of references to the fact that information is power. It is great to know facts and theories but unless we use it for something it is just filed away in our memory bank. We are very fortunate in having access to the Internet which is a vast ocean of information. There is almost nothing that you may wish to ask a search engine that you can’t get pages of links that reference your topic.
The point being with regard to Internet marketing and all that this involves, we can get a good idea of the techniques and strategies absolutely for free if we are just interested. So the initial action would be to use the available, free resources online as a constant reference. Whatever it is, just ‘look it up’ (search). This would seem particularly relevant to new terminology that we encounter if we are just starting out to develop an online business.
This is more important than you might think because if you are reading instructions and you encounter a word or acronym you are not familiar with, if you just ‘evade’ it, whether you are conscious of it or not, from that point on you are in a kind of haze. So actually not taking a minute to find out what it means, is possibly wasting all the time you spend after the encounter. If we use a recipe for a cake as an analogy, leaving out the leavening will produce a flat rock rather than the fluffy delight we are hoping for.
Search engine optimization (SEO) is one area that may be one of the least understood elements in the beginning of an Internet marketing career. It just sounds very technical and as such seems to create almost an aversion. The reason it is so important that this be overcome sooner rather than later, is that #1 the search engines are like the traffic cops – they can pretty much make you or break you as far as traffic being one of the top concerns for an online business, so you want to do all you can to cultivate a good relationship; #2 It is a powerful, free way to promote your business.
With just a little bit of research and probably millions of links that can help you toward that end, it seems like this would be one of the primary strategies to promote an online business. Instead it seems like only when one becomes more sophisticated or experienced they take the time to find out what SEO is about and to begin to use it. It’s no wonder that so many people quit before ever getting to that point, and in truth the only problem is they weren’t really interested in putting forth the effort to learn.
Recently there was research done with regard to the common traits of successful leaders. The top two characteristics are being conscientious and being extroverted. Being conscientious is taking care of business, having a plan with goals and being focused on them. Extroversion indicates one who is outgoing and sociable. Sociability is the art of motivating and inspiring others. Dominance is also a factor that people react to because they believe it denotes competence.
On the other hand there are exceptions in that for example an introvert can also be an effective leader primarily because they listen to others. Other studies show that being able to really listen to another person can even make them fall in love with you! It’s a different context of course but still relevant to this conversation, as a good leader would be attractive to others. In business, trust and respect are important and as such are attractive, particularly if you are in a capacity where you are encouraging others to follow you into a business opportunity.
With all that said, it doesn’t mean you can’t be a good leader and be successful in business if these character traits are not your strong suits. However it would be in your best interest to cultivate them as much as you can while still being yourself. For example if you are shy and a bit introverted, forcing yourself to smile and making eye contact frequently will go a long way and pretty soon it will seem more natural. People do not read our minds and being shy may often be perceived as ‘aloof’ or even unapproachable.
Being conscientious is probably easier to put into practice because we do control our own actions. This includes not only being trustworthy and honest, but being really professional; you would be on time, meet all of your obligations to others as far as what you say you will do. It is really disrespectful to keep people waiting as if their time is not important to you. Being conscientious also includes being accurate and efficient in presenting yourself and your business propositions. One way to check this is to proofread communications before you send them and to check your facts and statistics.
As the saying goes, ‘you don’t get a second chance to make a first impression’. Human nature being what it is, that first impression will really stick to you whether positive or negative. Although people may overlook our shortcomings, if they start to be part of our typical exchange, then we can lose their respect and trust. Since there are factors we cannot control, such as how well the business that you have proposed to them does in the future, you want to create a strong relationship so that your association will not falter should things get rough.
Much of the time with higher earning individuals the money is not made so much on the initial sale, but in follow up and ‘back-end’ sales, so it is very important to keep your customers happy. Always be conscientious to honor your agreements and guarantees. Don’t ever be ‘penny-wise and pound-foolish’ in refusing to give them a refund. The way you handle problems can really determine if you have strong, lasting relationships with those who trusted you to begin with.