Archive | July, 2015

Empower Yourself by Starting a Home Business Part-Time

It’s totally obvious that there are no guarantees in life. Anything can happen to anybody at any time, positive or negative. The only thing we can control is how we deal with everything, and in what we are able to do in our lives.

emPower Your Life

Naturally we should make the best effort we can to ensure that things turn out well for all concerned as far as we have the power to influence. Again, though unfortunately this does not dictate that everything will remain as it is or improve, and it may be quite the opposite.

So unless you have an iron-clad contract at your job, then you need to be aware that the job could disappear one way or the other, today, tomorrow or the next day. Sometimes this can even be where ‘punishment for a job well-done’ can occur, in that for example in a workforce reduction for the purpose of saving money for the company, they may eliminate the people that have the most experience, do the bigger jobs and/or are consequently higher paid.

In a situation like this where they may be trying to save the company, they have absolutely no compunction about impacting customer service. Believe it or not in many cases, they do not consider either the employee or the customer, but more than likely the stockholders. It looks good when they can reduce their operating costs and that is ‘the bottom line’.

In a dire straights situation they also do not consider that you are a person, but rather you represent a ‘position’ or expenditure. As the saying goes, ‘it is nothing personal’ and it isn’t, from either a positive or negative perspective. It’s the ‘cost of doing business’. The fact is that you really have no control over your own destiny if you remain in a vulnerable spot like that.

You will be pleasantly surprised even before you earn your first dime from starting a home business, how much stronger and less helpless you will feel. Why? Because you are taking control and from this position of power you can build more and more momentum in your self-confidence and self-esteem. Your motivation to succeed will also increase exponentially every time it occurs to you that you are in control.

The smartest way to go about this is to start saving your money now – first of all so you will have a little operating money for starting a home business, and secondly to begin to create an emergency fund in case something should happen to your job or main source of income.

While you may feel that you have sufficient credit to cover you in a crisis, (or to start a business), this is a big mistake (unless you wouldn’t mind possibly filing for bankruptcy eventually and of course thereby losing your credit). Keep in mind that bills need to be paid on time. Funny money is not so funny really when you find you have over-extended yourself and still have no way to make any of those ‘balloon’ payments you planned on to clear up the balance.

You need to take this really seriously and attempt to determine what kind of a business you might start. Note here that it is vastly less expensive to start a home business online, than trying to open up a brick and mortar business; and much more convenient to have an online business as opposed to a second job.

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Writing is a Key Skill for Internet Marketing

Don’t wince if you don’t like to write and/or don’t feel that you can write. This is one of those things where you must understand that ‘there is no can’t’. You have to provide content one way or another if you want to be a success at Internet marketing.

write on!

Don’t despair, and don’t let it be a ‘deal breaker’ though, as there are ways to get around this; but they do not include denial or ignoring the issue. There are different ways of going about this depending on your level of effort, not to mention creative ability and in lieu of either, some money.

Beyond the obvious basic communications through email, forums, texting, social networks, chats, etc., the most important tool that you have in your arsenal of Internet marketing strategies is your blog. If you don’t have one, get one. Absolutely for free, today you can get a basic (and limited) blog set up at blogger.com.

You can actually create a whole website around a blog by using wordpress.com and this is a very intelligent way to do it so that you have an easy way to add fresh content to your site on a regular basis without going into coding and continually adding pages, etc. (with blog posts). A WordPress site does however involve having a domain name and hosting account – This is a very small cost in the neighborhood of less than $10 a year for domain and you can get a decent host for $10 a month or less. (“free” hosts are not recommended). Having your own domain says ‘I am serious about this’.

Beyond basic social communications and blogging, you have other opportunities where writing is a key skill. eMail marketing is certainly a major strategy for Internet marketing and for this you need some sales and ‘follow-up’ messages to send your prospects. This of course is key because you are trying to make a favorable impression on someone. Another major strategy that involves writing is if you are employing article marketing as part of your process; of course writing ad content is also necessary and there are both short and long versions to consider.

Quite frankly when people say they have ‘writer’s block’ it is usually not that they can’t write. It is that they don’t have any ideas about what to write about. This is easier to overcome with a ‘topic’ like Internet marketing for example. You can first brainstorm a list of topics that would fall under this umbrella, such as search engine optimization, advertising, marketing, list building, getting traffic, affiliate programs, coaching, motivation, earning money from home – the list is practically endless.

The best part is by using the search engines to look any of these terms up it will give you lots of information about them. Of course never copy anybody else’s content without permission, but you can definitely get your brain in gear to write by reading everything you can. Even just reading the first few paragraphs of something can bring ideas to mind that you can elaborate on.

If you feel intimidated or have a total lack of confidence about this then think of it this way. Writing is exactly like talking. Can you talk? Most likely you can. So just imagine you are talking to a friend but write it down (or type it) instead.

Also brainstorming itself when channeled through your keyboard can be a great way to start to create an article. Don’t worry about spelling or grammar or anything else – even that it makes sense – just type or write down your thoughts as they come, and then later you can clean it up to make it presentable.

If you do not speak English well or any other possible impediments to being able to write, then you will have to use the services of PLR (Private Label Rights). PLR is usually free or very inexpensive – however typically not very well-written; but you can clean it up. Or you can purchase the services of a ghostwriter (from about $5-$50 per one page article); or a copywriter (can be expensive – use for web pages or formal sales presentations).

In lieu of any of these options you can post other author’s content to your blog, as long as they give you express permission and you include their intact links as they will instruct. (this is a very serious as you do not want to be slapped with a plagerism or copyright infringement lawsuit) or have your site labeled (and excluded) by the search engines as a ‘scraper’ site.

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Stay On Top of Working From Home

While it seems so much more relaxed and laid back to be working from home, it is actually just as much ‘working’ as a job – or should be. However just as there are breaks required by law for every so many hours worked at a job, as well as a lunch break, you need to structure your time at home in the same way.

balance

You shouldn’t look at your breaks and time for yourself as ‘slacking’ – that is as long as you actually are ‘taking care of business’ when you are working. You need to look at having a balance in your life. You can’t just work – even if it is necessary to have more than one job, or you go from your main job to work at home building a business.

We are only human. You are not going to win any medals for non-stop work marathons. Those should be the exception only when something unusual happens such as technical problems, or some other temporary project is a priority. On a regular basis you need to take time out to maintain your health – both physical and mental. It’s no joke.

Not to mention eventually getting ‘burned out’ and unable to proceed, or spinning your wheels (working without getting anything accomplished); if you collapse from exhaustion, who is going to run your life? Very real conditions due to over-work for young people as well as older folk, are chronic eye strain, neck, wrist (carpal tunnel, etc)., and lower back pain.

Then there are the things like neglecting your family at the same time. You need to spend some ‘quality time’ with them – whether it is an hour in the evenings, a few hours on the weekends or whatever time you all have to be together. You might understand you are doing all this work for your family but the only thing a child understands is you are never there for them whether working at home or away at a job.

You should be taking frequent breaks to rest your eyes and one thing that is recommended in this regard is to focus on something as far away as you can at least every couple hours. Close your eyes for a few minutes and completely rest them. Make sure you have good indirect light and that your monitor is at eye level – not up or down.

For your back, get up from your desk and walk around the room and stretch if it is not possible to go out and take a walk in the fresh air and sunshine – or to go to the gym for a good workout. Try to always sit straight and have a foot rest (phone book works) to relieve the stress of sitting on your lower back.

Be sure to get at least 8 hours of sleep each night, and take a whole day to completely escape from your computer periodically, and on a regular basis. It is a known fact that taking ‘cat naps’ makes your more efficient – so take a short nap whenever you can.

Have a plan – schedule your work time and get your work done during that time. You will find that being rested, relaxed and having a life apart from work will make working from home a whole lot more productive and gratifying. Of course hopefully also more profitable!

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